In Colombia, some of the Qatar 2022 soccer matches were broadcasted in the morning. A problem for us, the bars and the fans, because drinking in the morning is “SOCIALLY UNACCEPTABLE”.

We discounted Heineken 0.0 to equal the minutes of the soccer games while the score stayed at 0-0.

Due to covid’s lockdown, the work increased excessively, and the world became more sedentary, so people needed to adopt the habit to take a break. ab inbev’s pony malta, the official beverage for breaks, found the ones that can help them to skip bosses, house duties and classes: Dogs

We joined with stray dogs foundations to create Adopt A Break, an adoption program in which every dog was named after that thing everybody need the most: break. we invited people to have their own, even on memes. they just have to go to our website, and find the break that inspire them to take off the screen.